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»peter hamilton

Why QR Codes Are Only The Beginning For Shoppable TV Ads

Television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. Publishers are busy exploring interactive TV ad formats, from QR codes to clickable overlays – but are advertisers buying in?

by Alyssa Boyle // July 21st, 2022 //
»
Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus …  Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro… Continue reading »

by AdExchanger // June 21st, 2022 //
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Branch On Acquisition Of TUNE’s Attribution Biz: “You Can’t Have Measurement Without Fixing The User Experience”

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back… Continue reading »

by Allison Schiff // September 10th, 2018 //
»
Podcast: Peter Hamilton Sings A Tune

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mobile app space remains a silo, thanks to the unique logic of installs and post-install engagement. But that will inevitably change as cross-device identity and omnichannel measurement take hold. Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early… Continue reading »

by Zach Rodgers // January 26th, 2018 //
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