Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, CEO Pete Kim describes the origins of MightyHive, the programmatic media services company that was acquired by S4 Capital in 2018. Today, MightyHive is known as a programmatic adviser to Google clients, but […]
Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from MediaMonks. The acquisition kicked off a formal working relationship between S4 CEO Sorrell and MightyHive CEO Pete Kim – who are bonding over their similar Type A personalities. Sorrell’s reputation for all-hours emails and constant […]
While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO Wesley […]
After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive. S4, launched by former WPP CEO Martin Sorrell, will pay $150 million for MightyHive. The agency’s revenues grew 129% at a compound annual growth rate between 2015 and 2017. Revenues for the first nine months of 2018 were $40.7 million, […]
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for digital production agency MediaMonks. MightyHive is valued at up to $200 million and brings in $25 million in annual revenue, according to Financial Times. Sorrell launched S4 in April after […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO of MightyHive. The first- party data/big data revolution is in full swing. Virtually everyone now agrees that activating first-party data is strategically important. The simple truth is […]
