PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.
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People Inc
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OPINION: The Sell SiderWhy Human Voices Still Matter In The Age Of AI
Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.
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PODCAST: AdExchanger TalksHouseFresh Clears The Air On Google’s Changing Search Experience
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
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People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
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Dotdash, By The People, For The People; Mopping Up Social
Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.