People Inc

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.