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»Paul Bannister

Has Sell-Side Ad Tech Become Too Complex?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. A few years ago, publishers had a pretty simple monetization stack: an ad server, typically DoubleClick for Publishers, Google’s AdX enabled as their primary remnant fill platform and maybe a tag-based... Continue reading »
by AdExchanger // March 16th, 2018 //
»
Podcast: CafeMedia's Culture

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first media company. It employs seven developers who do nothing but manage pre-bid implementations, upgrade bidders, monitor code on-page and so on. "The delivery of programmatic media is what we do," says EVP for Strategy... Continue reading »
by Zach Rodgers // January 4th, 2018 //
»
Contextual Targeting’s Resurgence In The Year Ahead

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet might have run an ad next to a local newspaper's feature story on... Continue reading »
by AdExchanger // January 3rd, 2018 //
»
The Failure Of Innovation In Ad Tech

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. In our industry – one of the most digitally advanced, according to McKinsey Global Institute – you would expect massive innovation. However, you'd be disappointed. Venture capital investment has indeed poured... Continue reading »
by AdExchanger // July 7th, 2017 //
»
Paul Bannister headshot
The Two-Tier Supply Pool: A Big Opportunity For Smart Buyers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. Just as buyers are now grasping how header bidding impacts their programmatic buying approach, publishers have already moved on to the next big thing: server-side... Continue reading »
by AdExchanger // March 29th, 2017 //
»
New Year’s Resolutions For The Methbot Hangover

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. A new year brings the opportunity to start fresh and kick things off the right way. Often, the resolutions we choose are direct reactions to... Continue reading »
by AdExchanger // January 4th, 2017 //
»
Mind The Gap Between Buyer Intent And Publisher Inventory

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. There’s no question that programmatic buying, particularly real-time bidding, has created many efficiencies and been a force in shifting advertising budgets toward digital. Smart buyers... Continue reading »
by AdExchanger // October 26th, 2016 //
»
Programmatic Guaranteed: The Promises And Perils

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. One of the most desired outcomes of programmatic advertising is the ability to reserve inventory for a guaranteed buy. Getting guaranteed access to brand-safe, premium... Continue reading »
by AdExchanger // August 17th, 2016 //
»
The Case For A Unified Auction

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With the rapid growth of header bidding, publishers are now employing many supply-side platforms (SSPs) and demand sources in their technology stack. This benefits publishers,... Continue reading »
by AdExchanger // May 20th, 2016 //
»
As Header Bidding Rises, It’s More Important Than Ever To Understand The Waterfall

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With all of the talk of header bidding and now header bidding wrappers, it’s clear that most publishers are moving forward in this space in... Continue reading »
by AdExchanger // February 10th, 2016 //
»
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