Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs
Paramount Skydance’s planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3.
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Paramount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots
People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching appointment TV.
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Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
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Programmatic CTV Is In Its Consolidation Phase
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof).
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Started Slow But Getting FAST; None Of Your Business Is Back To Business
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]