Behind NYT’s First Foray Into In-Game Advertising
Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.
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New York Times Advertising
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How Gen AI Is Helping The New York Times Control Its Own Destiny
The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient.
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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.