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»National CineMedia

National CineMedia On In-Theater Advertising: ‘It’s A 50-Foot Screen And A Captive Audience’

Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000... Continue reading »
by Allison Schiff // December 5th, 2019 //
»
Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango

If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it as data-driven marketing, that might change given a partnership between Fandango and National CineMedia (NCM), the in-theater advertising network that develops that ad package. NCM will use Fandango’s anonymized mobile and online... Continue reading »
by Kelly Liyakasa // November 20th, 2015 //
»
 

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