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»m/Six

Industry Preview: What Do Brands Really Want?

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases,... Continue reading »
by Ryan Joe // February 1st, 2021 //
»
Belinda Smith, CEO, Americas
M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee... Continue reading »
by Allison Schiff // December 22nd, 2020 //
»
John Hancock Retires TV Advertising, Goes All-In On Digital To Build Brand Awareness

In 2016, financial services brand John Hancock spent 80% of its media dollars on linear television. Two years later, the brand eschewed TV ads to launch an all-digital awareness campaign last month for its retirement planning services. That abrupt pivot to digital was driven by a need to find a more addressable audience outside of... Continue reading »
by Alison Weissbrot // April 10th, 2018 //
»
How Legacy Real Estate Giant CBRE Went All-In On Digital

Despite being one of the world’s largest commercial real estate firms, CBRE has a low profile in digital media. Until 2014, all of the 110-year-old company's marketing was executed through traditional media. Then it hired Paul Suchman as chief marketing officer. An agency vet with a history at Young & Rubicam, OgilvyOne and BBDO, Suchman... Continue reading »
by Alison Weissbrot // November 7th, 2016 //
»
Why Holding Companies Will Struggle To Become The ‘Agency Of The Future’

Times Square was abuzz this week with talk of the elusive “agency of the future.” “Agencies will need to be far more empathic, far nimbler and more agile,” said Paul Gunning, CEO of DDB Chicago, on Tuesday at Advertising Week in New York City. “The holding company getting rid of silos is the foundation of... Continue reading »
by Alison Weissbrot // September 28th, 2016 //
»
 

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