• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»m/Six

John Hancock Retires TV Advertising, Goes All-In On Digital To Build Brand Awareness

In 2016, financial services brand John Hancock spent 80% of its media dollars on linear television. Two years later, the brand eschewed TV ads to launch an all-digital awareness campaign last month for its retirement planning services. That abrupt pivot to digital was driven by a need to find a more addressable audience outside of... Continue reading »
by Alison Weissbrot // April 10th, 2018 //
»
How Legacy Real Estate Giant CBRE Went All-In On Digital

Despite being one of the world’s largest commercial real estate firms, CBRE has a low profile in digital media. Until 2014, all of the 110-year-old company's marketing was executed through traditional media. Then it hired Paul Suchman as chief marketing officer. An agency vet with a history at Young & Rubicam, OgilvyOne and BBDO, Suchman... Continue reading »
by Alison Weissbrot // November 7th, 2016 //
»
Why Holding Companies Will Struggle To Become The ‘Agency Of The Future’

Times Square was abuzz this week with talk of the elusive “agency of the future.” “Agencies will need to be far more empathic, far nimbler and more agile,” said Paul Gunning, CEO of DDB Chicago, on Tuesday at Advertising Week in New York City. “The holding company getting rid of silos is the foundation of... Continue reading »
by Alison Weissbrot // September 28th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising
  • Acxiom Launches A Solution To Connect Direct And Digital Audiences
  • Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
  • You & Mr Jones Acquires Influencer Marketing Firm Collectively
  • Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved