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»Mollie Spilman

Oracle is the latest company to join Unified ID 2.0. The integration will allow marketers to use the UIDs to help with identity resolution.
Oracle Signs On To Support Unified ID 2.0

Next up in Unified ID 2.0 partner news: Oracle. On Thursday, Oracle became the most recent company to join the open source initiative, developed by The Trade Desk to serve as a hashed email-based alternative to third-party cookies. Specifically, Oracle’s integration with UID 2.0 will allow marketers to use the identifier to help with identity... Continue reading »
by Allison Schiff // May 13th, 2021 //
»
Podcast: Survival Of The Fittest

Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to... Continue reading »
by Zach Rodgers // May 30th, 2019 //
»
Facebook’s New Reaction Buttons: A Game Changer For Advertisers?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mollie Spilman, chief revenue officer at Criteo. Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and... Continue reading »
by AdExchanger // March 31st, 2016 //
»
 

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