Yahoo Makes Waves With Mocean, Teams Up To Build Mobile Marketplace
Yahoo and mobile ad-serving platform Mocean Mobile jointly announced Tuesday the launch of the Mocean Mobile Marketplace. Mocean Mobile brings mobile inventory from publishers such as Nokia and Univision to Yahoo’s Ad Exchange. Publishers in return can access Yahoo’s ad-targeting capabilities and other services. The Mocean-Yahoo partnership comes one week after Yahoo CEO Marissa Mayer […]
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