Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner apps […]
Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks. Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the […]
AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing […]
It’ll be hard to beat the drama that surrounded the release of iOS 14.5 on Monday. But the beat goes on, and the beta of iOS 14.6, which includes a feature update for the third version of SKAdNetwork, is waiting in the wings. SKAdNetwork is Apple’s limited (and therefore privacy preserving) solution for attribution on […]
And so it begins. Apple started rejecting app updates on Thursday that conflict with its App Tracking Tracking Transparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from using fingerprinting to try and identify a device or user. The news was first reported by independent analyst John Koetsier in Forbes. Specifically, […]
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust, […]
So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its own app just to run live tests of SKAdNetwork. SKAdNetwork is Apple’s privacy preserving attribution API for iOS 14. Once Apple implements its AppTrackingTransparency (ATT) framework, which will require advertisers and publishers to get an […]
The more the merrier. App attribution company AppsFlyer has a late breaking addition to its $210 million investment round, which closed in January: Salesforce Ventures. Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren […]
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. […]
