mobile apps

Facebook has expanded a test of mobile ads for app developers who are looking to drive installs, a bright spot in the paid mobile media landscape. The beta program was announced in August, with a select group of developers including Kabam, Fab, TinyCo and Big Fish. As of today any developer can sign up to […]

The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]