Having come a long way from its mobile video days, Waltham, Massachussetts-based Nexage appears ready for the next stage of its real-time bidding (RTB), mobile ad exchange strategy given the recent round of investment led by telecom SingTel’s venture group, SingTel Innov8. Though Nexage CEO Ernie Cormier cautions the investment is financial versus strategic and […]
Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.” Read the release. Co-Founders Changfeng Weng and Jennifer Lum, whose mobile ad experience includes Apple iAd, Quattro Wireless, Nokia, Enpocket […]
The Apple product development machine continues to produce new instrumentation for the hungry, digital hoards as last week’s announcement of its third-generation iPad appeared as anticipated as any of its iPad predecessors. Though not revolutionary given the presence of the first two, the new iPad may present unique opportunity to various parts of the digital […]
SingTel Corp has acquired mobile ad network a “provider of mobile advertising solutions to operators, publishers and advertisers” (according to the company), Amobee, For $321 million. Sequoia Capital, Accel Partners and others had put $54 million in the company. According to Globes Online: “SingTel said that it will not greatly change Amobee’s operations, and that […]
Alex Moukas is CEO of Velti, a global provider of mobile marketing and advertising technology. Velti announced the acquisition of CASEE, a mobile ad exchange and mobile ad network in China, last month as the company expanded its footprint in China. Read the release. In January, Moukas discussed his company and trends in the mobile […]
As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you’re using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. Given that it’s the New Year and I’m in jovial spirits, I thought I’d take this opportunity to share my resolutions for 2012: Resolution #1: Surpass $1B in display […]
With the iPad’s strong growth and now the recent announcement by Amazon to provide a lower-end, $199 Kindle Fire tablet, marketers may need to start thinking about how the tablet – and its audience – fits in their plans going forward. With that in mind, AdExchanger.com asked a group of industry experts from the mobile […]
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Brown is co-founder of mobile display advertising company Media Armor. Almost a year ago as part of a survey on the mobile industry, Michael Nevins outlined the display advertising channel. The fuss in mobile most recently has had a particular […]
