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»display advertisingad exchanges’

When Is A Mobile, Private Exchange Relevant To A Marketer's Needs?

As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you're using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing... Continue reading »
by AdExchanger // January 23rd, 2012 //
»

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