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»now serving mobile

2012: A Mobile Odyssey

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. "The longer you can look back, the farther you can look forward." - Winston Churchill Mobile display advertising has yet to achieve the gains made by Online. A brief... Continue reading »
by Nate Neal // March 9th, 2012 //
»
Moving Mobile from Cool to Intelligently Hip

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend.  Resolutions are wonderful, but in order to fulfill... Continue reading »
by AdExchanger // February 2nd, 2012 //
»
Mobile Resolutions

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. Given that it's the New Year and I’m in jovial spirits, I thought I’d take this opportunity to share my resolutions for 2012: Resolution #1: Surpass $1B in display... Continue reading »
by AdExchanger // January 5th, 2012 //
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