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»Michael McLaren

Podcast: The Rise Of B2B

The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP, GE and Adobe have migrated from a one-size-fits-all approach to one that is far more targeted. This week on the podcast, we cover the impact of new methodologies, technologies and data on enterprise marketing, with... Continue reading »
by Zach Rodgers // July 25th, 2019 //
»
Don’t Fall Into The Marketing Vs. Sales Trap

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, executive global group director, high-tech and business-to-business practices, at Merkle. Have you ever found yourself in a meeting where sales leadership challenged marketing leadership for evidence that their... Continue reading »
by AdExchanger // December 19th, 2016 //
»
MRM//McCann’s CEO On Mapping The Customer Journey

Wells Fargo had a problem. Customers weren’t walking into retail banks, making them less likely to apply for mortgages or credit cards. The solution was to stitch together multiple tech platforms to provide customers with offers where they actually were: on their mobile devices. One of those technologies was Google's Waze platform, a mapping app that... Continue reading »
by Ryan Joe // March 19th, 2015 //
»
 

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