It’s earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It’s interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts – a busy day for them. Google CEO Larry Page remarked in the earnings release that the […]
Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. Opdyke provided an update on HookLogic’s business following the announcement of the hiring of Jeff Griffin as the company’s President of Retail. Read the release. Click below or scroll for more: Trends In Ecommerce Publishing Ecommerce Publishers Add Content Shopper Marketing Phenomenon RTB and HookLogic […]
If you were a traditional retailer looking to ignite an ages-old marketing strategy, Rent The Runway CEO Jennifer Hyman and One Kings Lane CEO Doug Mack would probably be a good place to start. On Sunday, with the able moderation of Castanea Partners Jeffrey Rayport, Hyman and Mack discussed the shifting, tectonic plates of retail […]
It’s the end of the year and it’s time to look forward, but it’s also time to look back and see what’s happened – or not. In its final plunge into the crystal ball of “predictions,” AdExchanger.com reached out to members of the venture capital community and asked them to critique their predictions of last […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word– […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Matt Seiler, Global CEO, IPG Mediabrands, offers his views. Clients will pay their agency in direct […]
IGN Entertainment, a media, digital distribution, and game technology company, and a division of News Corporation, recently announced that it will incorporate FreeWheel‘s Revenue & Payments Management (RPM) system to bring together reporting across syndication channels Read more. Bernard Ho, VP/GM of Video at IGN Entertainment, discussed the deal and its implications. AdExchanger.com: How does […]
Curt Hecht is CEO of VivaKi Nerve Center, part of agency holding company Publicis. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Hecht to discuss the Nerve Center, his views on the space, and the state of VivaKi Nerve Center today. Click below or scroll down for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Prints Money In Q3 Another quarter, another pile of cash and better-than-Wall-Street-expected earnings. Google reported that Q3 2010 earnings as the company made $7.51 billion ex-TAC (traffic acquisition costs) and net income was $2.73 billion. Take that to the bank! In fact, the […]
Anupam Gupta is President and CEO of Mixpo, a video advertising technology company. AdExchanger.com: How did your experience in product management at Microsoft prepare you for Mixpo? AG: Broadly speaking, it taught me to listen closely to customers and partners for insights and to use that input as the north star for our value proposition […]
Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The comparison of “analog dollars” to “digital dimes” is often an attempt to explain that paltry digital revenue is coming from […]
Last week, Datran Media and CONTEXTWEB agreed to merge their companies into PulsePoint, which describes itself as an “integrated digital media technology platform.” Read the release announcing the merger. Patrick Vogt, Executive Chairman, and Tim Murray, CEO, of PulsePoint discussed the merger and the future for the new company. AdExchanger.com: What was the trigger for […]
Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City’s most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about […]
Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. CartoonNetwork.com recently announced a branded, ad-supported section that will host video content and games that feature seven (7) LEGO brands. According to Turner, […]
Tim Vanderhook, CEO of interactive media company Specific Media, spoke recently to AdExchanger.com about everything from his company’s acquisition of MySpace to the effects of the exchange model on his business. AdExchanger.com: What does Specific Media’s acquisition of Myspace say about the evolution of the ad network model? TV: I don’t believe our acquisition of […]
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President. Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]
Josh McFarland is CEO of TellApart, an online media buying and data management platform, discussed recent events at his company and his view on digital ads. The company recently raised a $13 million round of funding through Greylock and Bain Capital (read more). AdExchanger.com: Since we last spoke a year ago, are there any new […]
Steve Johnson is CEO of ChoiceStream, a personalized marketing and advertising solutions provider. Yesterday, the company announced its custom audience targeting platform, CRUNCH. Read the release. Johnson discussed the announcement and his company. AdExchanger.com: Can you talk a little bit about ChoiceStream’s beginnings and how it has evolved? And – where did the name come […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]
Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext and The Ad Network Model Target Market(s) Cost and Proving The Value To The SMB The Integration Challenge What’s In It For Publishers What’s […]
CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus platform in April. Read the release. Click below or scroll down for more: Triggers For Integrated Stack Sales Strategy The Stack Discovery Process Agency Trading Desks Guaranteed, Display Ad […]
Chris O’Brien, Managing Director and Digital Office Lead, for Mindshare Chicago recently discussed his new role (read the release) and his agency perspective on the digital space. AdExchanger.com: Can you talk a little a bit about your background and new role? CO: I’ve been in marketing for 15 plus years, and 10 of those have […]
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate structure and history? Epsilon was founded in 1969 and has established itself as a preeminent provider of integrated, data-driven multichannel marketing solutions. Epsilon is […]
This past week, IPG Mediabrands agency, Universal McCann (UM), announced it’s data and analytics “Media 3.0” strategy calling it the agency’s “new operating platform [which] bolsters UM’s proposition as a strategy and analytics-led organization, centered on business outcomes,” according to a press release. The new strategy includes integration of data and analytics capabilities from Nielsen. […]
“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible. With so many new platforms, new […]
The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]
