media buying

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]

Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys .  We had the opportunity to meet with many people, including  potential customers, clients […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Dollars Coming Brand dollars are coming online in a big way if Unilever CMO Keith Weed is to be believed. ClickZ’s Zach Rodgers covered the conference and says Weed suggested digital budgets will double in the coming year. Rodgers writes, “In some countries, […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]

Brand.net announced yesterday a $14 million Series C round of funding led by Focus Ventures, with participation by existing investors InterWest Partners and Norwest Venture Partners. Read the release. Brand.net CEO Elizabeth Blair discussed her company’s new funds and plans for the future. AdExchanger.com: What will the new funds be used for? EB: Expanding agency […]

Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]

Better Advertising CEO Scott Meyer discussed the imminent launch of Power I via multiple online ad campaigns. Read more from Ad Age. With the launch of “Power I,” does this mean you’ve won the competition to provide a self-regulation tool for the ad industry as it relates to a consumer’s online privacy? If not, when […]

Data exchange eXelate announced that it’s putting the power in the hands of publishers by allowing them to create “stand-alone, exclusive, transparent data exchanges” for advertisers and agencies. Through eXelate, publishers control who gets access to its data according to the release. Read it. eXelate CRO Mark Zagorski discussed the announcement. AdExchanger.com: Please define what […]

B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo’s B2B data available through BlueKai’s exchange. Read the release. Bizo CEO Russell Glass discussed the deal and its implications. AdExchanger.com: What does this partnership say about the data business model as a whole? RG: Industry leaders are specializing on their core […]