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»media buyer

Agencies Shrug As Consulting Firms Swarm The Croisette

Cannes is reaching peak consulting firm. After steadily acquiring small digital and design agencies for the past decade, the agency divisions of major consulting firms, such as Accenture, PwC and Deloitte, are making their presence known on the Croisette this year. Deloitte Digital had a far lighter touch at Cannes last year, with a cabana... Continue reading »

by Alison Weissbrot // June 20th, 2018 //
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FCC To Become Data-Driven Says Chairman; Facebook's Zuckerberg On Your Public Profile; Aberdeen Group - Successful Companies Store Customer Behaviors; Taxing Ad Networks In France

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Data-Driven U.S. Gov't At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is "transforming the FCC into a data-driven '21st century agency.'" Read about it on the LA Times Tech blog. In spite... Continue reading »

by AdExchanger // January 11th, 2010 //
»
The Virtual Agency Model

How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about "the dropping" of three digital agencies of record in favor of a competition of ideas between three others, one might justifiably wonder how is the agency going to survive in this climate. Have... Continue reading »

by AdExchanger // November 16th, 2009 //
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