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»McAfee

McAfee: The Goal Of Good Content Is To Educate, Not To Sell

B2B buyers are doing more of their product research online – and that was becoming a problem for security software provider McAfee. “We could grow the business when we had a seat at the table with our install base,” said Lisa Matherly, VP of content marketing at McAfee. “But when potential customers were conducting their research... Continue reading »
by Allison Schiff // November 21st, 2017 //
»
McAfee Uses TechTarget’s Reader Data To Boost Account-Based Marketing

McAfee uses account-based marketing to reach its target list of 788 companies in the Americas it wants to buy its software. McAfee made the switch to a more targeted B2B marketing approach last year. Because many IT buyers conduct research online before contacting a sales rep toward the end of the research process, the marketing... Continue reading »
by Sarah Sluis // June 15th, 2017 //
»

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