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»McAfee

The 5 Pillars Of Running Experiments At Scale

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Running experiments is not a competitive advantage anymore, but rather a table stake in marketing. Marketers are always running experiments at some level – some more, some less.… Continue reading »
by AdExchanger // May 4th, 2020 //
»
Sachin Puri headshot
How The Humble Corporate Website Can Fuel Audience-Centric Performance Marketing

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Digital media is quickly evolving, but many brand websites are still catching up with the pace of innovations in outbound marketing. Sites are still overloaded with tags, aren’t… Continue reading »
by AdExchanger // March 5th, 2020 //
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McAfee: The Goal Of Good Content Is To Educate, Not To Sell

B2B buyers are doing more of their product research online – and that was becoming a problem for security software provider McAfee. “We could grow the business when we had a seat at the table with our install base,” said Lisa Matherly, VP of content marketing at McAfee. “But when potential customers were conducting their research… Continue reading »
by Allison Schiff // November 21st, 2017 //
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McAfee Uses TechTarget’s Reader Data To Boost Account-Based Marketing

McAfee uses account-based marketing to reach its target list of 788 companies in the Americas it wants to buy its software. McAfee made the switch to a more targeted B2B marketing approach last year. Because many IT buyers conduct research online before contacting a sales rep toward the end of the research process, the marketing… Continue reading »
by Sarah Sluis // June 15th, 2017 //
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