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»Maureen Bosetti

The Benefits Of Audience Targeting On Linear Are Still Unproven, TV Buyers Say

  TV buying is becoming more data-driven, even on the linear side. But buyers and sellers are questioning whether audience targeting works on the medium. “’Should TV be bought on an audience basis?’ is still an outstanding question,” Donna Speciale, president of ad sales at Turner, said Wednesday at AdExchanger’s Industry Preview conference in New... Continue reading »

by Alison Weissbrot // January 19th, 2017 //
»
 

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