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»marketshare

New Life For Neustar? CEO Lisa Hook Eyes Expansion, Brand Repositioning

Since getting acquired for $2.9 billion by private equity firm Golden Gate Capital last December, marketing services firm Neustar had been mum on its plans as a newly private company. After the acquisition closed last month, CEO Lisa Hook said Neustar has been busy repositioning its brand and identifying a new go-to-market sales strategy. “We... Continue reading »
by Kelly Liyakasa // September 26th, 2017 //
»
Neustar Marketing Revenue Up, But Below Expectations Due To MarketShare ‘Shortfalls’

Although Neustar’s marketing services division saw 54% Q3 revenue growth YoY to $63.3 million, CEO Lisa Hook noted Thursday that new client wins in its marketing analytics business, MarketShare, had fallen short. As a result, the company lowered MarketShare’s full-year revenue guidance for 2016 from $70 million to $55 million-$60 million. “Our overall results for... Continue reading »
by Kelly Liyakasa // October 28th, 2016 //
»
Neustar To Acquire MarketShare For $450 Million

Neustar’s $450 million deal to acquire MarketShare Partners, announced Thursday, brings together two major digital marketing measurement players that will “help CMOs justify their existence to the CFO,” said Neustar CMO Lisa Joy Rosner. The purchase price is $390 million once tax considerations are factored out of the deal, the companies said. Read the press release. The... Continue reading »
by Allison Schiff // November 5th, 2015 //
»
MarketShare And Other Vendors Unite Against Walled Gardens

Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and... Continue reading »
by James Hercher // October 26th, 2015 //
»
Bloomberg Helps Luxury Auto Advertisers Determine Where To Spend Their Money

Some luxury automakers that advertise on Bloomberg Media’s properties can drive better business outcomes if they spend more on its radio and digital channels and slightly less on print. To help advertisers best manage their media mix across its portfolio of TV, radio, digital and print channels, Bloomberg Media partnered with MarketShare, a media attribution... Continue reading »
by Sarah Sluis // September 22nd, 2015 //
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MarketShare Acquires Marketing Analytics Platform DataSong

MarketShare has acquired DataSong, a San Francisco-based marketing analytics startup that catered to omnichannel retailers like Neiman Marcus and Williams-Sonoma. Terms of the deal were not disclosed. MarketShare, which creates tools for marketers, agencies and media companies to assess business performance, will also roll out the MarketShare DecisionCloud, a marketing analytics, attribution, planning and execution platform.... Continue reading »
by Kelly Liyakasa // April 1st, 2015 //
»
Turner Broadcasting On A Quest To Prove The Value Of TV Advertising

Broadcasters are exploring data as a way to prove the efficacy of their owned and operated inventory. Turner Broadcasting is the latest. The cable network – owner of CNN, TBS and Adult Swim, among others – recently partnered with marketing analytics platform MarketShare, through which it will offer a forecasting tool called Turner Incite during this... Continue reading »
by Kelly Liyakasa // February 2nd, 2015 //
»
Marketing Mixed Opinions On The Future Of Attribution

The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm. Everybody wants a solution to the attribution problem – but attribution is more than just another shiny object. “The marketer’s world has never been more fragmented – from channels to possibilities... Continue reading »
by Allison Schiff // December 19th, 2014 //
»
Don’t Forget the Art Behind Digital Analytics

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of digital insights solutions at MarketShare. When most of us think about digital analytics, we tend to think about the science. Get the science, the math... Continue reading »
by AdExchanger // October 8th, 2014 //
»
Adobe’s 'Project Iceberg' Looks Beneath The Surface Of Attribution

Adobe has tweaked its approach to attribution, removing out-of-view ads from its attribution model in an effort dubbed “Project Iceberg.” The project has allowed the company to analyze the viewability of sequences of ads served to individual users, as part of its larger evaluation of how well those ads drove subscriptions for its Creative Cloud product... Continue reading »
by Chris Swanicke // August 18th, 2014 //
»
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