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»Mark Trefgarne

LiveRail Brings TV-Style Ad Breaks To RTB

Video ad-tech companies are trying to show programmatic methods can be used for long-form, linear-style ad breaks. LiveRail, which counts the primetime TV digital units at CBS Interactive, Major League Baseball and A&E networks as customers, has debuted a product that supports the sale of such ad pods as slices of real-time bidded inventory. The... Continue reading »
by David Kaplan // October 21st, 2013 //
»
LiveRail Backs Deal ID In Bid To Make Programmatic 'More Like Direct'

Video supply-side platform LiveRail is introducing Deal ID support for all its publisher clients to bring real-time bidding and direct-ad sales methods closer together. Read the release. While general market SSPs like the Rubicon Project and PubMatic have used Deal IDs for publishers in its private marketplaces for some time, video-brand media companies have been... Continue reading »
by David Kaplan // August 1st, 2013 //
»
Media Sellers Gird Against Publicis-Omnicom's Heavy Buying Power

The combined media spending of Publicis Groupe and Omnicom would amount to roughly $53 billion, according to separate sets of data from Pivotal Research's Brian Wieser and WPP analytics unit Kantar Media. That translates into a tremendous amount of buying clout. Major publishers across all media continued to absorb the news from this weekend about... Continue reading »
by David Kaplan // July 30th, 2013 //
»
Aiming Solely At Major Publishers, LiveRail's Programmatic Impressions Doubled In 2013

At a time when most of the established video-ad players are looking to serve as marketplaces catering to both buyers and sellers, LiveRail is strictly focused on publishers. The 6-year-old company, which began life as yield optimizer for publisher video inventory, now offers a broader set of supply-side platform tools. Sixty percent of the 4... Continue reading »
by David Kaplan // June 28th, 2013 //
»

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