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»Los Angeles Times

LA Times: ‘Programmatic Is Going To Be A Big Part’ Of Publisher’s Future

“The Sell Sider” is a column written for the sell side of the digital media community.  Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago. “I came in pretty skeptical of programmatic, really wanting to do less programmatic and... Continue reading »
by Allison Schiff // April 4th, 2018 //
»

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