Pin Your Hopes To Ad Tech; Retail Media Ex Machina
Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why?
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Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
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How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.
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OPINION: Data-Driven ThinkingRAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results
RAG is a recently developed process to ingest, chunk, embed, store, retrieve and feed first-party data into AI models. Here’s how to use these tools to inject first-party data into your next AI-enabled campaign.
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The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check.