• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»liveramp tv

Keeping the Value Chain Flowing At This Year’s TV Upfronts

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory... Continue reading »
by AdExchanger // April 16th, 2020 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Agency Life: COVID-19 Will Cause 4 Permanent Changes
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • Cookieless Web: 3 Areas To Watch In The Second Half Of 2020
  • IPG’s UM Leads Forrester’s Media Agency Wave
  • Is LiveIntent In A Sweet Spot?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved