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»liveramp tv

Keeping the Value Chain Flowing At This Year’s TV Upfronts

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory... Continue reading »
by AdExchanger // April 16th, 2020 //
»
 

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