If you think of livestream shopping in the US as a revolution, it’s a dud. But if you view it as a livestream shopping evolution, real progress is being made.
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media. Social networks like TikTok can drive incremental sales … when used correctly, said Jacques Hagopian, SVP of marketing for Procter & Gamble’s North American business, during a panel at the ANA Masters of Marketing summit this week in Orlando.
