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»liftdna

OpenX Adds LiftDNA To Serve Publishers And Their Ad Server Needs Says CEO Cadogan

Today, publisher ad server and ad exchange OpenX announced the acquisition of publisher ad tech and services company LiftDNA. According to the release, "With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX's premium ad server and its ad exchange into... Continue reading »
by AdExchanger // February 27th, 2012 //
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