This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.
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John Halley
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OPINION: Data-Driven ThinkingIf You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter
With a multifaceted approach, companies can manage the risks while reaping the rewards of more consumer-conscious ad targeting strategies.
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The Joint Industry Committee: Nielsen Is “Weaponizing The MRC”
The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.
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Paramount Works With Rivals In The Name Of Cross-Platform TV Measurement
Paramount, which is part of a new joint industry committee set on creating TV currency standards, held a conference to share a pulse check on TV currency and the JIC’s progress.
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TV Measurement Can’t Happen Without Interoperability
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.
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One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference. Why? One word: measurement.
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Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions
TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the […]