Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth
Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.
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Jeremy Gan
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Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Roughly 65% of the Daily Mail’s programmatic ad inventory, for instance, is currently cookieless, so it has been busy testing cookieless ID solutions to support its programmatic ad business. One of these solutions is Lexicon, provided by supply-side platform 33Across.