jeffrey hirsch

Long-time ad tech exec Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign creation.

The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition among digital channels is also likely to blame.

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella. The question is whether Google’s proposed solution will pass muster with regulators, and if it does, who stands to win – and who stands to lose?

Roughly a year ago, CPXi began building out two consumer-facing sites: PressRoomVIP for celebrity culture, and the music-oriented portal Hip Hop My Way. These two sites formed the foundation of CPXi’s Consumed Media publishing division, which launched in late September. What’s unusual is that CPXi, which used to be the ad network CPX Interactive, doesn’t […]