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»Jeffrey Boehme

Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data

Even if TV ads aren’t available for real-time bidding — but that’s only a few years away, right? –Kantar Media is trying to interest agencies in using the kinds of instant readouts of viewing behavior that’s so much apart of online advertising right now. While Kantar is far from alone in trying to position itself… Continue reading »
by David Kaplan // August 24th, 2012 //
»
 

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