Jed Dederick

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.

The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads.

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]

Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including better measurement, more transparency and some form of standardization.