In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US.
In today’s newsletter: Netflix is the only profitable streaming service; Meta’s automated support software frustrates advertisers; and the US Consumer Product Safety Commission may designate Amazon a “distributor of goods.”
The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies to buy what it’s offering. The AT&T-owned company recently hired Jay Askinasi for the job, and he joined Xandr in early February as VP, head of digital and agency partnerships. […]
Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after VivaKi melted down its Audience on Demand trading desk and redistributed its staff to operating agencies. The new centralized group will offer support to programmatic […]
