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»Jake Moskowitz

AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use

Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have… Continue reading »
by Allison Schiff // June 13th, 2022 //
»
Jake Moskowitz, VP of data strategy and head of Emodo Institute
The End of IDFA: 4 Misconceptions And 3 Ways Forward

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, VP of data strategy and head of Emodo Institute at Ericsson Emodo, a tech subsidiary of Ericsson. Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the… Continue reading »
by AdExchanger Guest Columnist // June 8th, 2021 //
»
How Programmatic Advertising Must Adapt To A 5G Future

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. With the spectrum of exciting 5G claims and promises, it’s easy to understand why early 5G users expect blazing… Continue reading »
by AdExchanger // February 20th, 2020 //
»
 

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