Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.
On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond the mechanics of ad serving, verification and measurement, introducing ads complicates a business model in unexpected ways. Take Netflix, which launched ads, like, a minute […]
Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now that ads don’t travel with their programming the way they did in the old days of legacy linear, the key to efficiency in cross-platform TV advertising will be measuring ads and content separately, writes Vijoy Gopalakrishnan, Chief Research Officer at iSpot.
On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces, to add out-of-home screens to its TV data set. Out-of-home represents a substantial missing piece from cross-screen TV measurement, but it’s a challenge to measure OOH viewers the same way you measure screens in living rooms.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds. You can see the trend surfacing on the bottom line. During earnings this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay […]
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It […]
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use […]
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until 2013, TripAdvisor spent most of its budget on digital, mainly because of its measurability. There’s a lack of “direct, […]
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape. […]
Five minutes after National Geographic aired its 60-second Super Bowl commercial teasing its new scripted series “Genius,” Apple News users got alerts for a Nat Geo article about Einstein’s love affair with his violin, Lina. The feature also had “Genius” trailers and the post-halftime Super Bowl spot – in which Einstein, depicted by Geoffrey Rush, […]
ISpot.tv, which helps advertisers gauge the cross-channel impact of their national TV ads, revealed Tuesday it raised $21.9 million in Series B funding from Insight Venture Partners, bringing its total funding to $27.5 million. The Seattle-based company, which has more than 60 employees and 150 customers including P&G and Holiday Inn, will invest this latest […]
