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»iPerceptions

iPerceptions Buys Ad Tech Outfit Datacratic In Bid To Activate Survey Data

Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions' acquisition of ad tech provider Datacratic for an undisclosed sum (press release). But while the deal pales compared to Salesforce snapping up Krux for $700 million or Criteo snagging HookLogic for $250 million, it's a nice example of the... Continue reading »
by Zach Rodgers // October 7th, 2016 //
»
 

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