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»iOS 14.5 release

AdExchanger’s Best Comics Of The Year

A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics of 2021 illustrated a key development in the world of advertising and media this year, from the end of last-click attribution and the growth of CTV to mega media mergers and the birds in Google’s… Continue reading »

by Allison Schiff // December 30th, 2021 //
»
Paramount Plus Launches AVOD; Facebook Takes A Potshot At Apple Over Creator Fees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of… Continue reading »

by AdExchanger // June 8th, 2021 //
»
Facebook’s ability to generate buckets of ad revenue despite seemingly anything frankly makes its earnings reports a bit … boring.
Facebook Ad Revenue Is Up 46% YoY – And ARPU Keeps Rising, Too

Facebook’s ability to generate buckets of ad revenue frankly makes its earnings reports a bit … boring. The company shared results for Q1 on Wednesday. Advertising revenue for the first quarter was up 46% year-over-year to $25.4 billion dollars, accelerating across all regions. Average revenue per user in the United States and Canada clocked in… Continue reading »

by Allison Schiff // April 29th, 2021 //
»
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here

Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit… Continue reading »

by Allison Schiff // April 26th, 2021 //
»
 

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