“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, vice president of strategy at Index Exchange, by Casale Media. Commonly and with little difficulty, bad actors are defrauding the digital marketplace. They’re playing tricks to make exchanges think they’re selling inventory […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. The jig is up. And it’s been up for a long while. It’s time to move past dynamic […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. For four years, I oversaw business development for a programmatic buying platform that integrated supply sources and data […]
