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»in-stream

Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys

There’s no traditional upfront season this year, but Facebook is still looking for its seat at the table. And it comes bearing gifts. On Friday, Facebook said it will extend its full set of native targeting capabilities to a small group of test advertisers using Facebook Reserve (previously called Facebook Showcase), its tool for buying... Continue reading »

by Allison Schiff // May 8th, 2020 //
»
Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here.... Continue reading »

by Allison Schiff // February 5th, 2020 //
»
 

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