HTML5

In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.

When the Flashpocalypse comes in July, CNN aims to offer advertisers space in its fallout shelter. The video-heavy publisher moved early to transition its video platform from Flash to HTML5 during Q1 of this year. CNN averages over 464 million video starts a month, so it knew it needed to get in front of the […]

Steve Jobs’ notorious open letter “Thoughts on Flash,” published in 2010, was considered the final nail in the coffin for its status as the go-to software for web and mobile development. But like the Internet’s most powerful zombie, Flash has continued to play a prominent role for developers and ad builders. HTML5, the solution listed […]

Sometimes, a standalone app might be more trouble than it’s worth – especially if we’re talking about a branded game as part of a single activation. For WWE Studios, a subsidiary of World Wrestling Entertainment that focuses on film development and production, that proved to be the case for “Road to Wrestlemania,” its first-ever mobile […]

Who will win the mobile race – native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup, which is behind games like Mad Cab and Scooby-Doo and the Race to WrestleMania, raised $2 million last month, bringing its funding total to $3.5 million. Its clients include […]