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»Hopper

Apple Has Big Surprises In Store; Google’s News Deals Down Under

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start… Continue reading »
by AdExchanger // June 1st, 2022 //
»
The Good News On Facebook’s Latest Hack; Brands Adjust Influencer Strategies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal reports. “We have now analyzed our logs for all third-party apps installed or logged during… Continue reading »
by AdExchanger // October 4th, 2018 //
»
Hopper Doesn’t Play By The Book On Mobile User Acquisition

Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And that’s because Hopper acquires users at the top of the funnel. “We’re looking for people who are just browsing on social, people who aren’t necessarily looking for a flight… Continue reading »
by Allison Schiff // April 20th, 2018 //
»
 

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