• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Holding Group

Programmatic Is Full Steam Ahead As Tech Leaders Move Up The WPP Ranks

Judging from last week's news, it's tempting to say GroupM has got the programmatic religion. But that might be selling the holding company short. WPP Group's media-buying arm, which controls $106 billion in global ad spending, last week promoted Xaxis CEO Brian Lesser to a big new job running its North America business. His elevation... Continue reading »
by James Hercher // November 10th, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • DMPs Aren’t Dead, But They Must Continue To Evolve
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • How Oracle’s Rob Tarkoff Will Win The Next Stage Of Data And Ad Tech
  • Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated
  • Reed Hastings Explains Why Netflix Won’t Ever Sell Ads
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved