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»healthcare advertising

Video Advertising Can Work For Pharma And Healthcare Brands – But There Are Nuances To Keep In Mind

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Kelly McAloon, associate media director of programmatic at Good Apple. Pharma’s digital transformation has accelerated media spending on video across devices. Both vertical and video spending in the healthcare and pharma sectors are expected to… Continue reading »

by AdExchanger Guest Columnist // March 3rd, 2022 //
»
McLaren Greater Lansing Embraces Local Advertising During The Pandemic

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were… Continue reading »

by Sarah Sluis // July 16th, 2020 //
»
 

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