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»Guru Gowrappan

There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »
by Allison Schiff // January 31st, 2020 //
»
The End Of Shared Identifiers?; Ikea Distances Itself From Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fun While It Lasted A few years ago, programmatic companies started sharing online ad identifiers as a way to improve reach and targeting. But with Chrome phasing out third-party cookies in two years, the days of shared IDs and cookie-based consortia are on the... Continue reading »
by AdExchanger // January 31st, 2020 //
»
Who Is Guru Gowrappan? New Oath CEO Described As Strong Operator, “Thinking Leader”

Oath COO Guru Gowrappan will take the reins of Verizon’s media and advertising subsidiary following the departure of Tim Armstrong, the former AOL CEO who has overseen the telco’s consolidation of AOL and Yahoo into a single platform, at the end of the year. Verizon hired Gowrappan earlier this year from Alibaba, where he had... Continue reading »
by James Hercher // September 13th, 2018 //
»

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