gstv

Ride-hailing app company Curb Mobility is bringing TikTok’s user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets.

The CFPB backtracks on plans to bar data brokers from selling financial data; Jamie Lee Curtis takes on Mark Zuckerberg over fake AI ads; and Gas Station TV drives traffic to Applebee’s.

GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more brands to enter the channel, programmatic DOOH platforms […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential  Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ring of accounts focused on hot-button issues, such as gun control and abortion, from both sides. This was about China […]

People who pull off the road to a gas station are an audience both waiting and on the go. Someone fueling up provides a good opportunity to serve video ads at the pump for candy and soda brands available at the convenience store invariably located a few steps away. But gas stations are also one […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might expect.   A recent study produced by Mastercard and GSTV revealed fueling up leads to significant patterns in consumer spending. After analyzing nearly a year’s worth of aggregated, anonymized transaction data on Mastercard’s network, the […]