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»Google TrueView

YouTube Introduces Reach-Based Pricing For TrueView Ads

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers... Continue reading »

by Kelly Liyakasa // April 2nd, 2018 //
»
Pixability Wants To Help Brands Beat The Walled Garden Woes In Video

While big video platforms such as YouTube and Facebook provide unparalleled reach and targetability, marketers aren’t completely sold on the insularity of these environments – or their ability to augment data beyond the platforms’ own four walls. Pixability, which originated as a tool for agencies and marketers to assess high-value YouTube channels and audiences, wants... Continue reading »

by Kelly Liyakasa // February 23rd, 2016 //
»
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time

When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also a general elusiveness from a media consumption standpoint. When UGG Australia came out with a new “I Heart UGG” brand line, YouTube stood out to its agency, Santa Monica-based Palisades... Continue reading »

by Kelly Liyakasa // October 17th, 2014 //
»
 

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