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»Google FLoC

Google’s Topics API Picks On Smaller Publishers

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.
by AdExchanger Guest Columnist // July 8th, 2022 //
»
Seller-Defined Audience Is Better Than Google Topics. Here’s Why

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp.  Recently, Google introduced Topics API, a proposal for interest-based advertising. While Topics is a significant improvement from Google’s initial idea, FLoC, there… Continue reading »
by AdExchanger Guest Columnist // March 30th, 2022 //
»
John Sabella, CTO, PubMatic
Google Can Save “FLoC2” By Working With The IAB

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Sabella, CTO at PubMatic. With international scrutiny and stories about opaque pricing, Google could use some positive PR. Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove… Continue reading »
by AdExchanger Guest Columnist // November 10th, 2021 //
»
IMDb TV A Golden Goose For Amazon; Criteo Finds Google FLoC Lacks Scale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets, it’s Amazon Prime, Twitch and Fire TV. But IMDb TV, formerly Freedive, has quietly become an important piece of Amazon’s video strategy, and may even be a golden goose of its own someday, VideoWeek reports.… Continue reading »
by AdExchanger // September 24th, 2021 //
»
 

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