golf

Golf training-aid brand PureOne improved sales by rethinking how it measures marketing performance and by shifting ad spend toward new customers.

Medvi caught in AI deepfake scandal; Delta SkyMiles members get 24-hour free NYT access. Source Golf launches a YouTube network.

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.