generative AI ads

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our creativity.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.

An important part of developing the in-house creative group at HexClad is to prove the return on investment, according to Head of Content Matt Duckor.

LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.